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Review copies of “Open Leadership” available

by Charlene Li The hardcover version of “Open Leadership” is due to be in stores the end of May but I have 400 galleys of the book available for bloggers and Twitter-ers to review as long as you meet...

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Welcome Susan Etlinger, Altimeter’s First Consultant!

by Charlene Li Please extend a warm welcome to Susan Etlinger, the first consultant to join the Altimeter team. With the addition of Susan, we now have eight client service professionals and five team...

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Meet Charlene Li Aug. 18th at Clearvale SecondFloor Speaker Series

by Charlene Li Please join me for an evening discussion at the Clearvale SecondFloor speaker series on Wednesday, August 18th at 5pm in Redwood City, CA. I’ll be doing a general Q&A and also...

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Open Leadership Awards Update

by Charlene Li I’m very excited to announce that we have selected the winners for our first annual Open Leadership awards. We’ll be announcing the winners at our Rise of Social Commerce event on...

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Report: How Corporations Should Prioritize Social Business Budgets

One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 —...

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Altimeter Group is “Open” and growing

I’ve spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while — take time off from the everyday to assess where you...

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Complete a Survey on Enterprise Social Networking

I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking”...

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Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era...

My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry in 1994 when he was still a PhD student at Stanford, before he and David Filo...

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Report: Making The Business Case For Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many...

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Social Business vs. Social Media: Take Altimeter’s 2012 Survey

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how...

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Happy 5th Anniversary, Altimeter!

Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to...

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How Corporations Should Prioritize Social Business Budgets

One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 —...

View Article

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Making the Business Case for Enterprise Social Networks

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many...

View Article


Image may be NSFW.
Clik here to view.

Social Business vs. Social Media: Take Altimeter’s 2012 Survey

Businesses may be seen as having a “successful” social strategy by virtue of citations in case studies and speaking at conferences. But, by far, the best metric of success is concrete examples of how...

View Article

Happy 5th Anniversary, Altimeter!

Five years ago, I started a company. At the time, it was simply just me deciding I wanted to do something different. I learned it was by far the hardest professional decision I have ever made, to...

View Article


Contribute to Altimeter’s Report on Employee Engagement and Advocacy

A key factor to creating and delivering a great customer experience is the ability of a company’s workforce to modernize, use new technology platforms to connect with each other and customers, and most...

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Blogging as a State of Mind: Reflections on 10 Years of Blogging

Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind.”

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How Good Is Your Social Business Governance?

In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance.

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Employee Engagement: Strengthening Employee Relationships In The Digital Era

Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem.

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